A smartphone with a Chinese flag displaying across the top portion of the screen.

How China’s programmatic landscape is changing

In June 2021, China officially passed one billion internet users, with 71.6% of its population connected to the internet, according to the 48th Statistical Report on Internet Development in China. For would-be advertisers, this is an immense potential market, and programmatic advertising offers a flexible, efficient, scalable and targeted way to reach these consumers. However, […]

experiential_marketing

Four trends driving brand events and experiences in 2022

Companies are ramping up investment in experiential marketing, as consumers crave in-person experiences. According to AnyRoad, 81% of brands say their event and experiential budgets will “match or exceed” pre-pandemic levels in 2022. But post-pandemic, is experiential strategy the same? Here’s a look at how companies are attracting people IRL, and some trends driving the industry.  […]

Quick Guide to Customer Retention

This quick guide looks at the business case for prioritising customer retention and developing a strategy that establishes it as an organisational objective. It discusses the long-term benefits that can come from fostering loyalty, and provides marketers with tactics that can help with the development and execution of a customer retention strategy.

RainFocus CEO JR Sherman on the biggest shift in experiential marketing since ‘the late nineties’

RainFocus is a ‘unified events and marketing’ platform that enables companies to integrate ‘events’ into their martech stack and their customers’ journeys. I recently spoke with the company’s CEO, JR Sherman, to discuss his industry, the impact of the pandemic and “navigating the most significant advancement in experiential marketing since the internet was embraced in […]

Social Quarterly: Q1 2022

The latest trends, developments and statistics in social media. Stories this quarter include Snap’s rise in active daily users and revenue growth, the ASA’s escalation of sanctions against rule-breaking influencers and Pinterest’s continued investment in the creator community with its purchase of video editing app Vochi.

B2B Digital Transformation

B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.

2022: New normals for digital marketing and ecommerce

Hybrid is here to stay. The war for talent intensifies. Connections become more direct.

Explore the ‘new normals’, that we believe are going to be the big focus for 2022 across digital and marketing at a higher level.

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Advertising - Econsultancy's Internet Statistics Database

Advertising

Get to grips with the crackdown on third-party cookies, learn more about programmatic, and explore reports, articles and case studies.

B2B - Econsultancy's Internet Statistics Database

B2B

All our trends, predictions and best practice in B2B marketing.

Content Marketing - Econsultancy's Internet Statistics Database

Content

The latest on content strategy and management, creative and copywriting. Including Econsultancy’s Best Practice Guides for B2C and B2B.

Customer Experience

Customer journey mapping, omnichannel, user experience, personalisation – find it all here.

Data and Analytics - Econsultancy's Internet Statistics Database

Data and Analytics

Econsultancy’s reports and articles on data and analytics, measurement and optimisation, customer retention, and working with data teams.

Digital Transformation - Econsultancy's Internet Statistics Database

Digital Transformation

Keep up to date with digitisation case studies and the latest in agile thinking.

Ecommerce - Econsultancy's Internet Statistics Database

Ecommerce

From D2C to CRO, Amazon to Click-and-Collect, explore all Econsultancy’s resources, including the Ecommerce Best Practice Guide.

Email and eCRM - Econsultancy's Internet Statistics Database

Email and CRM

Reports, articles, case studies and webinars on email, automation and CRM.

People and Skills - Econsultancy's Internet Statistics Database

People and Skills

Take the Digital Skills Index, or read our reports on leadership, change and how marketers learn.

Search Marketing - Econsultancy's Internet Statistics Database

Search Marketing

Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.

Social Media - Econsultancy's Internet Statistics Database

Social

From influencer marketing to social customer service, explore our webinars, reports and insights.

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B2B - Econsultancy's Internet Statistics Database

B2B

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