Golf brand Callaway Golf partnered with LinkedIn to run an interactive campaign encouraging users to put together their ultimate foursome, resulting in the creation of 8,270 foursomes.
Ann Summers launched a fiction writing competition to drive site traffic, jumping from number three to number one for the search term ‘sex toys’.
Sainsbury’s brought its brand values to life through a series of fun, short films, entitled ‘Little Stories, Big Difference’, which featured employees as ambassadors and conveyed the company’s approach to corporate responsibility.
UK hair care manufacturer ghd has seen its net mobile revenue grow above traffic at 74% after investing in mobile paid search activity.
Morrisons grows wine sales by £100m with the launch of MorrisonsCellar.com.
Malibu grows its email database by 416%, and 31,000 new subscribers, through the creation of a bespoke eCRM system which targeted visitors to its pop-up boutique event, the Malibutique.
ECCO Shoes encourages 35% of Australian women to believe its shoes are stylish by creating the World’s Longest Catwalk.
Through a combination of advanced analytics implementation, customer decision journey mapping and digital marketing campaign optimisation, consumer electronics retailer Big Bang was able to increase its online revenues by 342%.
B&Q pilots a responsive email module to boost customer engagement and drive clickthroughs to its website.
House of Fraser implemented a weighted affiliate marketing model to accurately reward partners for their role in the conversion journey – across all channels and devices – resulting in an 83% rise in the number of publishers that are paid commission.