2022: New normals for digital marketing and ecommerce

Direct connections, 'hybrid' and the war for talent

Hybrid is here to stay. The war for talent intensifies. Connections become more direct.

Econsultancy Founder Ashley Friedlein looks at the three ‘new normals’, that we believe are going to be the BIG focus for 2022 across digital and marketing at a higher level.

Hybrid is here to stay

The war for digital talent intensifies

multicoloured ceramic plates

Building a Digital Culture

Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.

Connections become more direct

More 2022 trends

Digital Shift Report: Q1 2022

Econsultancy’s Digital Shift Report for Q1 2022 looks at the continued growth of q-commerce and Shein’s Gen Z-powered retail dominance. It covers key technological advances, including the rise of NFTs and virtual goods, forays into the metaverse from Fortnite, Roblox and Nike, the emergence of Web 3.0, thought-controlled touch typing and a centrifugal spacecraft launcher. It delivers actionable insight on trends that will be significant in the short- to mid-term.

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Ecommerce - Econsultancy's Internet Statistics Database
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Ecommerce in 2022: What do the experts predict?

Whilst the rest of 2021 might not have seen ecommerce adoption hit the heights of January of that year (nearly 38% of total retail sales in the UK), comparisons to 2019 still show how things have changed. Holiday shopping now looks to be roughly 30%+ online, compared to c. 21% pre-pandemic. So, looking in the […]

Data and Analytics - Econsultancy's Internet Statistics Database

Data & analytics in 2022: What do the experts predict?

Between new privacy legislation, increased scrutiny of big tech’s approach to data collection, and the continued maturation of strategies to replace third-party tracking cookies, 2021 has brought some interesting developments for data and analytics. What do the experts predict 2022 will look like? Here are some key trends highlighted by our contacts in the world […]

SEO
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Search marketing in 2022: What do the experts predict?

Big updates from Google have always had a major impact on the world of search marketing, and 2021 feels like it’s been a big year for Google updates and announcements. 2021 was slated to bring the arrival of Google’s Page Experience ranking signal (originally due to roll out in May, the update finally arrived in […]

Advertising - Econsultancy's Internet Statistics Database

Digital advertising in 2022: What do the experts predict?

Looking to 2022, we’ve collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising. From first-party data and retail media, to ad creative and upper-funnel campaigns, the list is dominated by the ongoing challenges created by Covid-19, changing views on privacy, and […]