Can your agency do PPC in 2019 if they can’t code?
Back in 2015 Dan wrote a fairly controversial article on Econsultancy entitled “You can’t do PPC if you can’t code”.
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How to combat rising CPCs in competitive paid search markets: Maximising click value
When most people talk about improving paid search performance they talk about tactics like using single keyword ad groups, but in the most competitive markets everyone is using advanced paid search tactics. So how do you get ahead?
Should travel brands move their media spend from Google to Facebook like Lastminute.com?
Last month, The Drum reported that Lastminute.com would be moving the vast majority of its digital spend from Google to Facebook after trialling the effectiveness of each platform for customer acquisition over three months.
How performance marketing managers can avoid extinction in an automated age
We’re in an era of great change within the performance marketing landscape as more and more of what a performance marketing manager would do on a day-to-day basis is becoming more automated by Google and Facebook.
How to optimise Google Shopping campaigns to increase ROI and minimise costs
Anyone who has ever set up a campaign to advertise on Google will know how easy it is to spend budget. Akin to those slot machines you visit once a year at the seaside, if you’re not careful it can fast become the digital version of flinging coins down a chute and hoping you win a few back.
Nine B2B companies using clever PPC copy to target competitors
It’s a competitive world out there for martech companies.
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Testing Google’s Responsive Search Ads (spoiler: they don’t always improve CTR)
One of the biggest recent changes to Google Ads has been the introduction of Responsive Search Ads (RSAs). To make sure they’re the right choice for your brand or client, it’s important to test rigorously.
How to write better PPC RFPs: 15 questions to ask your agency
Running a paid search agency, I get to see a fair amount of PPC RFPs on a monthly basis, some better than others.
Should you in-house or outsource paid search?
In-housing is a growing industry trend at the moment with big brands like P&G and Vodafone cutting their agency rosters and taking more of their media buying in-house.
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Google Ads: Is the crown slipping from the lead generation king?
When I first started running Pay Per Click (PPC) campaigns in 2004 our client base was made up almost entirely of business looking for sales enquiries.
SEM: Paid Search Marketing (PPC) Business Case
Need to convince your boss that paid search marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
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What is Google Ads and how does it work?
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.