PPC

Are SEO keywords ‘hiding’ in site search data?

You need effective keywords to launch a successful search engine optimising campaign, and your site search data can provide a treasure trove of search terms that your customers already use.

If you’re only using web search terms for your search marketing efforts, you’re missing out on a great opportunity to strengthen your keyword list.

Mine site search data for keywords in order to boost the success of your campaigns.

The continuing growth of integrated marketing in 2013

With JUMP coming up in New York on January 30, 2013, we’re very interested in what is happening in the world of integrated marketing.

We’re tired of companies working in independent silos and not having the conversations that can save them time and money, as well as create a better customer experience and help grow their business.

What’s heading our way for search and analytics in 2013

The more data points we have as marketers, the more we are able to analyze the effectiveness of of what we do online and how we can readily adjust our strategies, including search.

Each year, we look ahead and try to focast what changes we can expect in the year ahead. No one predicted that Facebook would be joining the search game but here are another few predictions that may happen in the next 12 months.

How Air New Zealand used tag management for attribution

Most ecommerce businesses invest in a range of digital marketing channels, so working out the exact attribution and ROI can be incredibly complex.

For example, the importance of search can often be overstated, as that tends to be the last step on the path to conversion.

To try to develop a better understanding of its marketing attribution, Air New Zealand began using a tag management system two years ago.

The ecommerce team found that the assumptions and investments that it made based on a last-click model were hugely inaccurate, particularly when it came to display.

To find out more about how tag management impacted Air New Zealand’s attribution model, I spoke to UK and continental Europe online channel manager Chris Allison…

FTC: Google search bias is a part of innovation

Has Google altered its algorithm to favor its own properties in vertical search results?

Numerous publishers which now find themselves competing with the search engine they rely on for valuable traffic have accused Google of doing just that. Some in the industry have even petitioned antitrust regulators to look into the matter.

How the internet changed Christmas

The internet has become so integral to our everyday lives that even the most old-fashioned items on the Christmas ‘to do’ list have now been transformed. 

So it’s true that in some situations, we actually can’t live without technology, but metaphorically speaking, could you have survived Christmas without it?

Here’s my top 10 ways in which the internet changed Christmas in 2012:

14 reasons behind John Lewis’ 44% increase in online sales

It proved to be a fruitful Christmas for John Lewis, with like-for-like sales up 13% in the five weeks to December 29 compared to the same period in 2011.

And the news from its ecommerce store was even more impressive. Online sales grew almost three-times faster at 44.3% and now account for a quarter of all group sales.

In fact it reached more than £800m in annual sales through Johnlewis.com in December.

So how has John Lewis managed to pull off such a massive increase in online sales? Here’s a run down of some of the reasons behind its continued success…

Boxing Day was the busiest day ever for ecommerce in the UK: report

Christmas is traditionally a time when we meet up with our families to share gifts and overindulge on food and drink. 

But new data shows it’s also increasingly becoming a time to go online and indulge in some retail therapy.

Stats from Experian Hitwise show that Christmas 2012 was the busiest ever for online retailers in the UK, with consumers making 84m visits to retail websites on Christmas Eve and 107m visits on Christmas Day.

This is an increase of 86% and 71% respectively compared to 2011.

Amazon came out on top in the battle of the retailers, leapfrogging eBay to become the most visited ecommerce site on Christmas Day with more than 12% of all visits.

china-commerce

China: a special report on digital marketing and e-commerce

What is the state of digital marketing and e-commerce in China? 

I’m just back from a week long trip to Shanghai where I talked to a lot of people in the digital industry there. Following are some of my observations about how the digital marketing landscape in China compares to the West. 

Announcing the Econsultancy Innovation Awards 2010 shortlist

Ah, December. For many media folks it is a month of fat lunches and the parties. It used to be like that for me too, until we launched our Innovation Awards a couple of years ago. 

Since then December has turned into a month of hardcore reading. Our in-house judging panel (me, CEO Ashley Friedlein and Research Director Linus Gregoriadis) spent the majority of the month poring over the 350+ entries, checking out sites and apps, and generally trying to make sense of things.

Last year was a great year for innovation, based on what we read. There are some amazing things going on in our industry. 

17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein

Following are my personal views on what will be interesting and important in the world of digital marketing and e-commerce for 2011. 

I haven’t given extensive justification for any of these. It’s just what I feel to be likely from my many conversations with industry influencers.

I’d be very interested to hear your thoughts, or feel free to post a link to your own predictions.