Digital Marketing

top 25 blog posts of 2019

The top 25 Econsultancy blog posts of 2019

The year is coming to a close, with continued unease about data collection and targeting, heaps of sentiment we call ‘brand purpose’, confusion about real-time bidding and EU regulation, a feeling in some quarters of ’emperor’s new clothes’ about personalisation and customer experience, and that’s just the good news!

Brand building in digital

When building a brand strategy, digital is often an after thought and seen as a marketing channel rather than a brand opportunity. However, with the growth in usage of digital media and shift towards online shopping, digital brand presence is as important as offline brand building. Learn why and how you need to be effective […]

Overcoming B2B Digital Marketing Challenges Best Practice Guide

Introduction Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey,[1] “Turning your company into a top quartile B2B digital player can increase revenue by 3.5%.” Econsultancy’s Digital Outlook report for 2019 explains that the next five years will be challenging for B2B marketers. […]