User Experience and Usability

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Death of the PDF? Not quite, but it’s great news for accessibility

Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck, highlights some key considerations for web designers and content producers after the UK government updated its content design guidance for open formats. On the 7th December 2020, the UK government updated its content design guidance for open formats. The update has underlined its commitment to open […]

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27 things I need to see on an ecommerce homepage

Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]

Mobile screen on 'give app feedback' page. Editorial credit: Dzmitrock / Shutterstock.com

‘Frictionless’ is not enough: Introducing emotional peaks in your customer experience

‘Isn’t a frictionless experience a good thing?’ – you might be asking. Whilst areas of friction in the digital experience can become a barrier and cause drop-offs before conversion, they aren’t the most impactful element contributing towards your customer base. Over 90% of our behaviours and beliefs are driven by emotions. They dictate not only […]