Content design and coronavirus: How do the big five UK banks compare?
As banks seek to serve more customers online, how good are they at content design on the fly?
How hotels can find opportunity in search & UX during the Covid-19 crisis
Should your hotel maintain, slow or pause paid advertising activity? What other opportunities are there during the Covid-19 crisis?
How ‘conversational search’ converts shoppers
Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started in a search bar with a few keywords that felt relevant to what you were looking for.
Six excellent hotel websites (and how they encourage direct booking)
Back in 2017, a study by Kalibri Labs found that hotels were seeing a faster rate of growth in hotel site bookings compared to online travel agencies (OTAs).
Five key psychological principles of UX & UI design
User experience (UX) is the most important aspect of any product. Well-designed UX drives user engagement. But badly designed UX doesn’t just cause app abandonment. It’s also been proven to damage your overall brand, making users less likely to engage with you in the future. How can you avoid this? By considering the science and […]
1
The best digital marketing stats we’ve seen this week
We’re moving on into February with another great round-up of digital marketing statistics for your Friday afternoon.
The secret to good UX: how to nail your app or website’s first impression
You only get one chance to make a first impression, and an inadequate UX can cost you conversions, but to know where to improve you need to know which elements are sending consumers away.
We’ve freshened up the Econsultancy website for 2020
You may have noticed that we’ve given the Econsultancy website a little design refresh for the new year.
CX and UX trends in 2020: What do the experts predict?
Here we are, joining the bandwagon of 2020 marketing predictions.
Five simple steps to unlocking effective conversational UI
Conversational user interfaces (CUI) give us the potential to communicate with machines simply and naturally, says Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck. These new kinds of interfaces should be easy for humans to adopt – and because of their ease, can make digital experiences more open, inclusive and accessible than ever before. There […]
Black Friday UX: How did ecommerce websites fare in 2019?
Black Friday came and went before you could say ‘peak capitalism’.
A day in the life of… Kyle Cassidy, Head of User Experience Design & Insights at Dept
Kyle Cassidy is the user experience design (UXD) chief at Dept, an agency founded as recently as 2016, but which has become one of the fastest-growing digital agencies in Europe through acquisitions. Cassidy gives us a particularly revealing insight into the world of UXD in agencyland, from the skills required, to the bittersweet feeling of […]