The role of discovery in product management: Why understanding failure is key in 2022
ITV’s Head of Product Stuart Jones talks to digital strategy consultancy Good Growth about product management and testing at ITV Hub.
Digital Transformation Monthly – December 2021
In December’s edition of Digital Transformation Monthly, the report takes a look at the ever-expanding on-demand delivery market, with new partnerships forming and the launch of drone deliveries in the US. It covers brands experimenting with cashierless checkouts and VR, plus many more stories.
Climbing the digital property ladder: Helping real estate brands move with the times
The real estate industry is transforming and there are a host of opportunities that brands in the sector can grasp to stay ahead of the competition.
The state of digital experience transformation in Manufacturing [survey]
An Econsultancy survey, in partnership with Coveo and Sitecore, examines trends in digital experience transformation within the Manufacturing industry.
Digital Transformation Monthly – November 2021
This month, the report takes a look at a new contender in the competitive London q-commerce market, brands experimenting with NFTs and the demise of Google’s digital banking service, Plex, plus many more stories.
Thriving in The New Digital Era: Digital Transformation in Manufacturing
This report explores how successful manufacturers are digitally transforming to keep up with customers’ evolving behaviours and expectations.
Strategy: Introducing the basics
In this course you will be introduced to the world of strategy. You will learn key elements of the modern marketing strategy, including the conversion funnel, and how to quantify your strategy. You will be provided with top tips when it comes to digital planning and be introduced to the concept of brand purpose. Finally, […]
Strategy: In practice
In this course you will explore beyond the basic understanding of strategy concepts and begin to consider how they play a role in your day-to-day activities, as well as what you can do to enhance their capabilities. Through this collection of readings and videos you will explore the world of digital disruptors: what they are, […]
Strategy: Building on what you know
In this course you will be expanding on any knowledge you already have on strategy either from your day-to-day role, or from the Introduction to basics course if you have completed that. Although this course only features three lessons you will take a deep dive into the world of brand, distribution, and agile thinking. You […]
The Future of Marketing
Bringing together the survey results from over 900 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years, after a period of unprecedented global change.
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How KFC became Marketing Week’s Brand of the Year
On Monday, KFC was awarded Brand of the Year in the Marketing Week Masters, beating off competition from brands such as Asos and Channel 4.