Strategy

What not to miss at October’s Festival of Marketing

It’s always fun picking out your favourite talks from the Festival of Marketing agenda. One of the charms of the virtual format the Festival has been using over the past year is that with no concurrent sessions and everything available afterwards on demand, those delegates with enough stamina should be able to listen to every […]

Close-up of a smartphone held in front of a desktop computer with the Ebay logo displayed on its screen.

Why have an eBay strategy in 2021?

In this article, I’ll take a look at eBay in 2021: its size, the markets where it is popular, and what types of products sell best on the platform. I’ll also look at eBay’s offerings for businesses and how brands can benefit from a presence on the site, as well as tips for how to optimise that presence, drawing on material from Econsultancy’s recently-published Third-Party Marketplaces Best Practice Guide.

elbow bumping via shutterstock
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Cause marketing: Examples from Uber, Starbucks & JetBlue

Cause marketing has come to the forefront since the pandemic, with many big brands recognising the importance of charitable giving – and the impact it can have on consumer opinion. IBM research found that, in 2020, 40% of consumers now fall into the category of ‘purpose-driven’, meaning they seek out companies which align with their […]