Top 100 Digital Agencies 2019: Industry buoyant despite challenging environment
Econsultancy’s 2019 Top 100 Digital Agencies report, sponsored by MiQ, has revealed Accenture Interactive in top spot for the third consecutive year.
Implementing L&D strategy for marketing: Three big challenges for organisations
In such a rapidly evolving industry, where skills and technologies tend to be out of date within just a few years, creating a culture of continuous learning can be a challenge.
How Marketers Learn
This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.
Four learning & development trends in the digital age
A culture of learning and development (L&D) is crucial for companies that want to compete in industries facing disruption.
Career and Salary Report 2019
Produced in collaboration with Econsultancy’s sister brand Marketing Week, the Career and Salary Report is the industry’s most in-depth census of marketing careers and salaries in the UK and presents a robust look at workplace trends.
The best digital marketing stats we’ve seen this week
Settle down, it’s stats time.
The best digital marketing stats we’ve seen this week
It’s time to regale you with the best digital marketing stats we’ve seen this week.
How to assemble the perfect AI team: it’s not just about data scientists
There are numerous reports on the AI talent shortage. Some estimate that there are perhaps 300,000 AI experts worldwide but millions of open positions. Another report says the number of jobs requiring AI has increased by 450 % since 2013.
The week in digital transformation: building better digital teams, the human factor & learning from failure
Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
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Why has the ‘gig economy’ become a dirty word in marketing?
The ‘gig economy’ is often used as a catch-all term for flexible working. But with the world of flexible working being as wide and varied as standard fixed employment, why is the term so often regarded with such disdain?
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A day in the life of… Executive Creative Director at Wunderman UK
Abi Ellis is Executive Creative Director at Wunderman UK, a global digital agency that combines creativity with data. She has more than 20 years’ experience as a creative director, and talks about her role with passion and vim. Econsultancy caught up with her to find out about a day in her life.
Why marketers should have roots in tech: Sarah Kennedy, CMO of Marketo
What are the background and skills that make a great marketer?
As marketing is a field that straddles so many disparate areas – like creativity, strategic thinking, psychology, data – this can be a difficult question to answer, whether you’re a recruiter looking to hire the best talent or a newcomer who wants to break into the industry.