Once solely thought of in terms of support, IT is now recognised for playing a pivotal role in businesses undergoing digital transformation.
But what are the key challenges for IT leaders aiming to help drive this change? Econsultancy’s 2017 Digital Trends in IT report, published in association with Adobe, considers this question.
Foreword What does it take for a marketer to leverage digital disruptions? From ancient times, man has known only two responses to danger – fight or flight. That’s how many of us are responding to digital disruptions in our workplaces today. Thinking of digital disruption as a danger to our jobs or our way of working, either we resist them […]
Webinar recording Feedback? We would like to hear your thoughts, please click here to take our two-minute survey. Reports referenced How Marketers Learn Report – due to be published in July
From digital marketing to engineering, companies frequently face big challenges in attracting and recruiting talented professionals who have the skills they need to succeed.
While there are no silver bullets for finding and hiring great candidates for digital roles, there are numerous things companies can do to increase their odds of success when using job postings.
While the advent of digital technology is gradually improving HR practice, it also presents greater challenges for organisations.
So, from digital skills to performance management, how can businesses keep up? More to the point, how can they maximise the opportunity technology and data affords?
1. Executive Summary 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best […]
Premier Inn is currently the world’s strongest hotel chain, according to a new ranking by Brand Finance.
Based on the analysis of marketing investment, equity, and the impact of these on business performance, Premier Inn was given a BSI (Brand Strength Index) of 88.7 out of 100, beating rivals such as Holiday Inn and Hilton.
At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression.
I recently attended the ISBA Annual Conference, where the theme of the day was ‘Future Inspiration: Impact Now’.
In other words, how brands are addressing current key challenges, as well as capitalising on opportunities in an evolving media landscape.
One of the most interesting afternoon talks was to do with how organisations are dealing with these challenges internally, specifically in terms of setting up marketing departments to deal with evolving consumer expectations.
Mark Evans is the Marketing Director for Direct Line Group.
Ahead of his headline session at Marketing Week Live this week, where he will be joining in on a discussion about the marketing team of the future, we caught up with him for a chat about the topic.
Many people like to bake or take photographs in their spare time, but according to new research, a growing number are considering turning their hobby into a full-time business.
A recent study by Wix found that 50% of Brits aged between 25 to 35 are planning to launch an online company in 2017.
According to the latest research from Econsultancy, predicted growth for digital agencies in the UK has reached an all-time low.
While it’s encouraging that only 15% of survey respondents expect business to remain flat in 2017, the proportion of agencies expecting their businesses to grow by 50% or more has more than halved in the last two years, from 24% in 2014 to 11% this year.