Talent and recruitment

12 do’s and don’ts for attracting digital talent in job postings

From digital marketing to engineering, companies frequently face big challenges in attracting and recruiting talented professionals who have the skills they need to succeed.

While there are no silver bullets for finding and hiring great candidates for digital roles, there are numerous things companies can do to increase their odds of success when using job postings.

The Future of HR in the Digital Age

The Future of HR in the Digital Age

1. Executive Summary 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best […]

What makes Premier Inn the world’s strongest hotel chain?

Premier Inn is currently the world’s strongest hotel chain, according to a new ranking by Brand Finance.

Based on the analysis of marketing investment, equity, and the impact of these on business performance, Premier Inn was given a BSI (Brand Strength Index) of 88.7 out of 100, beating rivals such as Holiday Inn and Hilton.

How are brands structuring marketing teams in the face of a changing media landscape?

I recently attended the ISBA Annual Conference, where the theme of the day was ‘Future Inspiration: Impact Now’.

In other words, how brands are addressing current key challenges, as well as capitalising on opportunities in an evolving media landscape.

One of the most interesting afternoon talks was to do with how organisations are dealing with these challenges internally, specifically in terms of setting up marketing departments to deal with evolving consumer expectations.

Low growth predicted for digital agency revenues in 2017: Report

According to the latest research from Econsultancy, predicted growth for digital agencies in the UK has reached an all-time low.

While it’s encouraging that only 15% of survey respondents expect business to remain flat in 2017, the proportion of agencies expecting their businesses to grow by 50% or more has more than halved in the last two years, from 24% in 2014 to 11% this year.