Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In this article, we’ve collected together statistics, reports and figures that illustrate how the ongoing Covid-19 pandemic is affecting everything from gamer demographics to […]
2021 Digital Trends – Travel & Hospitality in Focus
This report explores the opportunities and challenges facing travel firms as they prepare for a digital-first, hyper-personalised future. In addition, it outlines top areas of focus for firms as they seek to support and exceed customer’s rising expectations for joined up experiences both on and offline.
AirAsia is building the airline industry’s first super app. Should other travel businesses follow?
AirAsia CTO Pablo Sanz gave a keynote presentation at the World Aviation Festival Virtual in April on how AirAsia went about expanding beyond travel into complementary areas like healthcare, lifestyle and finance, and how these different ‘pillars’ interact within AirAsia’s super app.
The travel industry ground to a halt back in early 2020 as countries went into lockdown. For On the Beach – a UK-based travel retailer specialising in holidays to Europe – this meant an immediate change in strategy. How could it continue to engage consumers, without the ability to sell its core product? Adam Zullo, […]
International travel might be permitted again, but big challenges still remain for the travel and tourism industry. With safety rules (and the ever-changing traffic light system) still in place, levels of consumer doubt and confusion remain high, while staffing issues plague companies. So, how are travel and tourism brands using marketing to get back on […]
As the dust settles on the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency, predicts this won’t be the last time we see major sports brands attempt to go OTT.
What will it take to make a subscription-based business model work in travel?
Siobhan Fitzpatrick, Chief Digital & Marketing Officer at Virgin Atlantic, spoke at the Festival of Marketing this week about the importance of both customer and employee experience within the travel industry, and self-service as a useful form of personalisation.
The tourism organisation partnered with Appnovation to create a library of over 50 road trips featuring interactive pit stop maps, destination links and social media sharing opportunities, to boost user engagement.
The cabin holidays provider underwent a comprehensive digital transformation programme taking in everything from branding to user experience and data-driven marketing, earning a 45% positive increase in brand sentiment and 23% rise in bookings.
Agency VCCP develops a visual search tool for the airline, allowing users to instantly book flights after a flash of social inspiration.