ICO: amid GDPR concerns “the future of RTB is…in the balance”
The UK Information Commissioner’s Office (ICO) has questions about the legality of certain parts of the programmatic ecosystem and says that “the future of RTB is…in the balance”.
The benefits and challenges of programmatic TV advertising: a beginner’s guide
There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
A day in the life of… John Gillan, MD Northern Europe at Criteo
Criteo styles itself as the ‘leading advertising platform for the open internet’ – it chiefly works with retailers, brands and publishers to target audiences and increase visitors and conversions across mobile and web. John Gillan is the Managing Director of Northern Europe, and he’s our latest interviewee. Here’s what he had to say about his […]
MiQ CEO Gurman Hundal on the data challenge for marketers and agencies
I started my chat with Gurman Hundal, CEO of MiQ – programmatic business and sponsors of Econsultancy’s Top 100 Digital Agencies 2019 report – by asking him about the data challenges marketers are facing.
The best digital marketing stats we’ve seen this week
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.
Six ways marketers can fight location-based ad fraud
According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.
As app-ads.txt enforcement begins, what marketers need to know
Ad fraud is a huge problem that some estimate is responsible for billions of dollars in wasted ad spend every year. In an effort to combat ad fraud, the IAB in 2017 finalized a specification for ads.txt, a new standard for fighting inventory spoofing and unauthorized sellers.
A day in the life of… Dave Castell, GM of Inventory and Partnerships EMEA at The Trade Desk
Dave Castell is GM of Inventory and Partnerships EMEA at demand-side platform The Trade Desk.
The best digital marketing stats we’ve seen this week
There’s lots to sink your teeth into in this week’s stats roundup.
The best digital marketing stats we’ve seen this week
It’s ‘stat’ time of the week again…
Programmatic outdoor advertising: a beginner’s guide
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
With programmatic, digital outdoor can truly deliver its full potential
It may not surprise digital marketers to hear that The Trade Desk has further embraced programmatic this quarter.