Programmatic | Page 3 of 19

The best digital marketing stats we’ve seen this week

This week’s stats round up includes news about retail sales, TV ads, programmatic, and lots more to boot.

Three trends shaping programmatic advertising in 2019

In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity.

Best Practice Programmatic

Optimising Programmatic Campaigns

This report provides guidance on setting up and running a highly effective programmatic marketing campaign, serving as an informational tool for advertisers who run their ads programmatically, an audit guide for agencies that deliver the programmatic activity and a best practice manual for the trader.

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Article Programmatic

Will open ad exchanges take a big hit in 2019?

The ways in which media buyers and sellers transact could undergo a major shift in 2019 as big publishers opt to reduce the amount of inventory they offer through open exchanges.

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Article Privacy and data protection

The duopoly, GDPR and in-housing: What we’ve learned from 2018

What have we learned in marketing and media from 2018?

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Article Programmatic

Getting started with programmatic buying in 2019

Programmatic buying, or using algorithms to purchase digital ad space, has been a part of marketing for at least a decade – or even longer by some definitions.

Programmatic

A day in the life of… eBay’s head of UK advertising

Oli Knight is eBay’s head of UK advertising.

Stock image of a calculator lying next to a sheet of figures with some circled in pen. An uncapped pen lies on top of the papers.

Article Programmatic

The myth of programmatic viewability: a metric we can live without

Viewability continues to dominate discussions within programmatic media. Often linked to brand safety and transparency, brands heavily depend on it as a metric for campaign optimisation and performance.