A day in the life of… chief strategy officer at a programmatic ad company
Tim Webster is chief strategic officer (CSO) at programmatic specialist Exchange Lab.
Three things pharma marketers need to know about programmatic
While marketers in many industries are now routinely allocating more than half their digital advertising budgets to programmatic advertising, by one estimate, pharma marketers are only dedicating up to 5% of their budgets to programmatic. There are numerous reasons for this.
The week in martech: Oracle’s tech stack, image tracking & overhyped blockchain
Welcome to The Week in Martech, a new column in which we round up some of the most interesting developments from the world of marketing technology over the past week.
This week, cloud-based software platform Oracle wants its clients to know that its tech stack is not a 7-Eleven (but it’s happy to help them make a chocolate cake), and the blockchain hype in advertising is starting to lose momentum.
Amazon is courting advertisers with video ads, external links
After years of speculation and predictions about Amazon’s ability to become a digital advertising powerhouse, it’s happening.
The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to grow.
The best Asia-Pacific digital marketing stats from July 2018
This month’s roundup include consumer attitudes to data privacy, figures that show how often Australian marketers must get sign off from their CEO, and mindblowing numbers from Pinduoduo and WeChat.
Here’s the best Asia-Pacific digital marketing stats from July 2018 (see the Internet Statistics Compendium for more)…
A mobile Ads.txt is needed as fraudsters pounce on shortcomings
The digital ad industry has made significant strides in the past year in its fight against ad fraud.
One of the biggest: Ads.txt, an IAB standard that offers a means to defend against inventory spoofing and unauthorized sellers.
Confusion, chaos in the GDPR’s first week
The GDPR hasn’t even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy.
Here are the headlines you need to know about as the impact of the GDPR starts being felt.
Why native video will transform advertising & reduce adblocker usage
25 years ago, we signed up to one of the greatest deals in history. We accepted that, in order to receive unlimited access to the weird and wonderful world of the internet, we would see ads alongside our content.
This exchange is how all of that well-loved cat content is paid for – and underpins the entire web.
What lastminute.com group learned bringing programmatic media in-house
As programmatic becomes more mainstream and better understood, brands are getting more involved in the digital media buying process and seeking greater control and transparency when it comes to their digital ads.
Over the next five years, I think every brand that has the desire to cut costs has the potential to take programmatic in-house.
Google’s response to header bidding is now available to all DFP publishers
Last week, Google announced that Exchange Bidding, a real-time bidding solution that allows third-party exchanges to compete with DoubleClick Ad Exchange, is now available to all DoubleClick for Publishers (DFP) customers.
Exchange Bidding is Google’s response to header bidding, which some have suggested poses one of the greatest threats to the world’s most powerful digital advertising business.
What is cross-channel advertising and why do you need it?
Google and Facebook are said to account for over a quarter of UK internet time, or one in every three and a half minutes that Brits spend online.
Essentially, when we’re online, it’s highly likely that we’re using a Google or Facebook-owned app or website, whether that be Gmail, Chrome, WhatsApp or Instagram.
How publishers in Asia-Pacific are taking on Google and Facebook
Competing with Google and Facebook for ad revenue is a worldwide problem for publishers, but in Asia-Pacific’s fragmented media market the situation is even more dire.