Programmatic

In a blow to marketers, Google will let users opt-out of remarketing ads

Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.

Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.

Four ways the blockchain could be applied to digital advertising

The astonishing rise of cryptocurrencies like Bitcoin in 2017 was arguably the trend of the year and the headlines keep coming in the first weeks of 2018.

While much of the interest in cryptocurrencies is purely financial – many new millionaires and even some billionaires have been minted in the past year – lots of observers believe that the blockchain technology behind cryptocurrencies could revolutionize many markets.

10 signs that programmatic advertising is reaching maturity

If you read the press you’d be forgiven for thinking programmatic advertising is in decline.

But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of new technologies and initiatives have got many in the industry hopeful that 2018 could be a big year for programmatic.