Commerce

Five compelling reasons to offer free Wi-Fi in-store

I recently discovered Anthropologie has Wi-Fi in its London Regent Street store.

While this might seem like an insignificant detail, it meant I spent a lot longer in there than I planned, which then resulted in me spending far more money than I should have.

Social trends

Social Media Strategy Asia Pacific Best Practice Guide

1. Introduction One of the most popular areas of digital now is social media. The vast majority (93%) of internet users have at least one social media account and the main social platforms boast hundreds of millions of daily users. Over the last few years, though, social media has also started to have a strong […]

How can digital brands adapt content strategy for high growth markets?

How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?

As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.

Five digital trends for retail in the next five years

It appears the average consumer is no longer happy with an average shopping experience.

Forget simply buying online or having a casual browse in-store.

Now, shoppers expect one-click purchases and super-fast delivery, wrapped up in a multi-sensory, personalised and perfectly memorable experience.