The best digital marketing stats we’ve seen this week
It’s time to regale you with the best digital marketing stats we’ve seen this week.
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%
Deals brand Wowcher succeeded in gaining a 31% reduction in cost per lead (CPL) after it piloted Phrasee’s AI copywriting tool for social ads. We spoke to Sara Cartelle Buceta, Account Director for Wowcher’s agency Tomorrow TTH, and Parry Malm, CEO of Phrasee, to learn how the tool was able to deliver.
How to assemble the perfect AI team: it’s not just about data scientists
There are numerous reports on the AI talent shortage. Some estimate that there are perhaps 300,000 AI experts worldwide but millions of open positions. Another report says the number of jobs requiring AI has increased by 450 % since 2013.
Three examples of how reinforcement learning could revolutionise digital marketing
Machine learning has made rapid progress in the past few years. AI-powered assistants can listen and analyse conversations on social media, take personalisation to an intimate level, and even come up with creative brand names and slogans.
A day in the life of… a robot test director
We’re coming out of left field this week, interviewing not a marketer or data scientist, but a robot test director.
Secret Escapes: How machine learning reduced cost per lead by 38% [case study]
The digital travel sector continues to grow, with increased competition across channels resulting in more expensive CPL (cost per lead) and CPA (cost per acquisition).
How Simply Business used machine learning to tailor CX (& saw double digit improvement)
Machine learning is poised to transform a huge range of industries, and fintech is at the forefront of that movement.
Marketers, data science is not the enemy
“Everything that’s wrong with marketing”, said my Twitter feed.
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Vodafone’s chatbot is delivering double the conversion rate of its website
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.
The best Asia Pacific digital marketing stats from September 2018
From attitudes to AI and bot-led customer service, to the top brands in China, we’ve got some great stats to look at from the last month in Asia Pacific.
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Focus, integration & bias: Challenges for marketers creating chatbots
Chatbots have exploded over the past few years, leading Gartner to predict that 80% of marketers will use chatbots by 2020, and that the technology will power 85% of all customer service interactions by that time.
Marketing’s CX efforts are being thwarted by technology [stats]
In 2018, brands have high standards to live up to when it comes to customer experience.