AI/Machine learning

Two side-by-side screenshots of Facebook ad copy, both of which use emoji and sound extremely similar.

How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%

Deals brand Wowcher succeeded in gaining a 31% reduction in cost per lead (CPL) after it piloted Phrasee’s AI copywriting tool for social ads. We spoke to Sara Cartelle Buceta, Account Director for Wowcher’s agency Tomorrow TTH, and Parry Malm, CEO of Phrasee, to learn how the tool was able to deliver.