Conversion Rate Optimisation

How ASOS targeted students via ‘Blank Canvas’ competition

ASOS is arguably a ‘millennial’ brand, and while this term might cover a whole spectrum of life stages – from entering the world of work to starting a family – the student experience stands out as one that’s truly unique.

I recently attended YMS17 – an event focusing on youth marketing – where I heard ASOS talk about how they have specifically targeted the student demographic. 

Four digital priorities for retailers in 2017

According to recent research, mobile accounted for 41% of retail revenues in the UK last Christmas. Unsurprisingly, with smartphone shopping on the rise, it looks set to be a key area of focus for marketers in the year ahead. 

Of course, being mobile-friendly is not the only priority. Econsultancy’s latest Digital Trends in Retail Report, published in association with Adobe, outlines how retailers are striving to improve customer experience across the board.

What we learnt from adding responsive product search to an ecommerce website

It’s safe to say that the influence that Google has had in the last two decades has been phenomenal.

The search giant has completely changed the way we discover and access information, providing a faster and more direct path to what we are seeking. In fact, it is estimated that in 2016 over 2trn searches were made worldwide, equating to well over 50,000 per second. 

directions

Where is data-driven marketing headed in 2017?

‘Data-driven’ is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?

As marketing increasingly moves to digital platforms, however, the concepts behind the term ‘data-driven marketing’ have become distinguished from more traditional marketing and even have their own vocabulary.