From virtual selling to zero-party data: Putting future shopping trends in context

By Rebecca Sentance December 3rd 2021 12:06

What are the biggest challenges and opportunities facing retail brands over the coming two years, and what trends and innovations are set to shape the space in response?

At our virtual conference Econsultancy Live: The Future of Ecommerce, Senior Analysts Rose Keen and Lynette Saunders gave an insight-packed presentation that looked at the major changes and disruptions taking place in online shopping – drawing on findings from Econsultancy’s Future of Marketing and Digital Trends reports – and how retailers can respond to them. Along the way, they highlighted some stand-out examples of brands that are doing great things with customer data, personalisation, and the online retail experience.

Here are some of the key trends that they explored.

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