Augmented reality

Mobile Marketing Best Practice Guide

Mobile Marketing Best Practice Guide

This report examines the current mobile environment and provides an overview of the various channels available to mobile marketers, outlining the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy.

The week in martech: Oracle’s tech stack, image tracking & overhyped blockchain

Welcome to The Week in Martech, a new column in which we round up some of the most interesting developments from the world of marketing technology over the past week.

This week, cloud-based software platform Oracle wants its clients to know that its tech stack is not a 7-Eleven (but it’s happy to help them make a chocolate cake), and the blockchain hype in advertising is starting to lose momentum.