What is zero party data?
Marketers are more focused on data than ever before.
The best digital marketing stats we’ve seen this week
Settle in for this week’s stats roundup, which includes news about social commerce, grocery retailers, Christmas ads, and lots more.
How can agencies compete in the new data privacy landscape?
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
CCPA draft regulations issued: what companies need to know
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
The best digital marketing stats we’ve seen this week
This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.
EU court rules pre-checked cookie consent is not legally valid
The Court of Justice of the European Union (CJEU) ruled this week that pre-checked consent boxes for the use of cookies are not valid.
Let’s play “Cookie Data’s Illegal”: Your move
Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better. It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”
Customer Data Platforms Best Practice Guide
A report explaining what customer data platforms are, how they can help marketers and how they might change the marketing technology landscape. It also explains the features that characterise CDPs, while clarifying how these platforms differ from other marketing tools.
With cookies under attack, the IAB Tech Lab calls for new tracking standards
From Apple’s Intelligent Tracking Prevention (ITP) in Safari to Mozilla’s Enhanced Tracking Protection (ETP) in Firefox, cookies, the primary means through which marketers track consumers on the web, are under attack.
Identity verification is now an important GDPR issue
The GDPR was designed to help protect consumers’ data but one of the rights granted to consumers by the GDPR appears to have unintended consequences that threaten consumers.
How Facebook’s record $5bn settlement with the FTC will affect marketers
Facebook has entered into a settlement with the US Federal Trade Commission (FTC) that will see the world’s largest social network pay a record-setting $5bn fine and submit to greater oversight of its practices.
GDPR and B2B: Three key points a year after enforcement
It’s been now more than one year since GDPR came into force across Europe.