The Festival of Marketing returns as hybrid event in March
The Festival of Marketing presents ‘Transform’, a hybrid event with both in-person and virtual components, taking place across two content-packed days from the 24th – 25th March.
The Guardian’s Head of Audience Planning on customer engagement strategy
“As a news business, we need to be able to react as situations evolve,” said Tom Hunter, Head of Audience Planning at Guardian News and Media, at last month’s Festival of Marketing. Before 2018, the publication was struggling to execute this reactive strategy in its customer engagement strategy. “We had a lot of siloed data […]
“We don’t think you should book a holiday right now”: Inside On the Beach’s pandemic CRM strategy
The travel industry ground to a halt back in early 2020 as countries went into lockdown. For On the Beach – a UK-based travel retailer specialising in holidays to Europe – this meant an immediate change in strategy. How could it continue to engage consumers, without the ability to sell its core product? Adam Zullo, […]
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How KFC became Marketing Week’s Brand of the Year
On Monday, KFC was awarded Brand of the Year in the Marketing Week Masters, beating off competition from brands such as Asos and Channel 4.
What not to miss at October’s Festival of Marketing
It’s always fun picking out your favourite talks from the Festival of Marketing agenda. One of the charms of the virtual format the Festival has been using over the past year is that with no concurrent sessions and everything available afterwards on demand, those delegates with enough stamina should be able to listen to every […]
Salesforce and Cytiva weigh in on marketing’s digital skills gap
As the marketing mix becomes ever larger and more technical, there has been a growing demand for a variety of data-driven and digital skills in marketing, many of which can be too technical to fulfill. This has created a digital skills gap within marketing, and as automation and digitisation in the sector grows, there are […]
HSBC, Benefit, and Zoopla on restructuring marketing teams to be future-focused
According to Marketing Week’s Career and Salary Survey 2021, 46.3% of marketers have experienced the introduction of a new team structure over the past 12 months, while 22.6% have seen their teams merge with other departments or functions. At the Festival of Marketing, Marketing Week’s Deputy Editor, Lucy Tessaras, chaired a panel featuring Lou Bennett, […]
Admiral’s Head of Marketing on humanising first-party data and a return to marketing’s roots
Marketing has always been about building relationships with customers; but how do you do that when the customer is digital-first?
Wunderman Thompson CSO Sid McGrath on repairing fractured retail brands
On day two of Festival of Marketing’s Fast Forward event, Wunderman Thompson’s Chief Strategy Officer, Sid McGrath, emphasised the increasing need to identify fractured brands in retail and the reasons why such fracturing is occurring. Perhaps most importantly, he shared his tips on how to make these brands whole again to deliver a first-class, coherent experience that will keep customers returning.
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Sky TV’s Marketing Director on innovating in the SVOD market
Demand for SVOD services (or subscription video on demand) has surged in the past 18 months, with one in two British customers now paying for multiple streaming services at the same time. In light of this, Sunny Bhurji, Sky TV’s Marketing Director, spoke at the Festival of Marketing this week about how the organisation has […]
Virgin Atlantic’s Siobhan Fitzpatrick on the ‘double helix’ of CX and EX
Siobhan Fitzpatrick, Chief Digital & Marketing Officer at Virgin Atlantic, spoke at the Festival of Marketing this week about the importance of both customer and employee experience within the travel industry, and self-service as a useful form of personalisation.
Festival of Marketing returns in June with event to help marketers plan for the future
The Festival of Marketing returns in June with an event designed to help marketers get ‘future fit’, and to prepare beyond the year with confidence following a period of intense upheaval and change. Fast Forward will run from the 7th to the 10th June, and will feature content to equip marketers with insight to tackle […]