Six marketing automation nightmares (and how to avoid them)
Marketing automation software is the champion of efficiency – except for when it isn’t.
The Future of Marketing 2018
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
How AI marketing can help brands right now
Marketers have been talking about artificial intelligence (AI) marketing for some time now.
But many are still wondering, what exactly can AI marketing do for us right now?
In a blow to marketers, Google will let users opt-out of remarketing ads
Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.
Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.
AI – Trends, Data and What You Need to Know
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Three ways to take marketing automation to the next level
Marketing automation continues to be one of the biggest martech success stories of the past few years.
Econsultancy recently conducted a survey of companies in Australia and New Zealand and found that nearly four in five (79%) of brand marketers are already using marketing automation.
10 top tips for those getting started with marketing automation
Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.
B2B marketing automation software is underused and symptomatic of the industry
Marketing automation correlates with marketing success in B2B, but too few companies are getting the most from their chosen software.
This is symptomatic of B2B marketing right now, with lots of great tech available but not enough skills to make the most of it.
State of B2B Marketing Automation
1. Executive summary The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to explore the maturity of marketing automation, looking at adoption levels and types of strategies organizations are using. The study […]
State of Marketing Automation in Australia & New Zealand: Webinar Resources
Webinar Recording Feedback? We would like to hear your thoughts, please click here to take our short survey. Related Resources Report: State of Marketing Automation in Australia and New Zealand Report: State of Email and Marketing Automation in South-East Asia Report: Marketing Automation in Asia-Pacific Best Practice Guide Blog: What’s the difference between CRM, marketing […]
What is the state of marketing automation in Australia & New Zealand?
Marketing automation – no longer the bright young thing of marketing, but not necessarily at maturity yet either.
Econsultancy’s latest survey report, the State of Marketing Automation in Australia and New Zealand, in association with Oracle Marketing Cloud, assesses what marketers in the region are doing.
State of Marketing Automation in Australia and New Zealand
1. Executive Summary This is Econsultancy’s first State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud. The research is based on a survey of over 350 marketing professionals based in Australia and New Zealand and evaluates current adoption levels, tools and processes employed as well as […]