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How Nordstrom uses Facebook, Pinterest, Twitter and Google+

It’s been a while since I added to our series of posts looking at how major brands use social, so I thought it about time to pass judgment on another unsuspecting marketing team.

On this occasion the brand in question is fashion retailer Nordstrom which it turns out has a rather good social strategy, particularly when it comes to Pinterest.

This article follows on from similar posts looking at ASOS, Coca-Cola, Nike, H&M and Burberry, among others.

Enjoy!

Paper: the future of Facebook?

Alongside record earnings figures, one of the big pieces of news to come out of Facebook’s recent Q4 earnings call was the launch of Paper, a new publishing app from its creative labs division. 

Paper itself is a fairly straightforward news-curation/publishing app, but its launch and recent comments from Mark Zuckerberg about further releases in the near future paint a fascinating picture of Facebook’s possible future, one which may be quite different from the ubiquitous social platform we’re all so familiar with.

Can you market to the over 50s on social?

It can be argued that over 50s are one of the final demographics not to be very well understood in terms of their relational social media behaviour with brands.

In the very early years of social, very few begged to ask the question or look into how brands can engage older consumers. It was assumed that they weren’t on the channels at all. 

And then the reports started coming through; the ‘Silver Surfers’ (a term I’ve always found slightly patronising) were flocking in droves! It’s a topic the Econsultancy has touched on before in a post looking at six design tips for making your website senior friendly.

But, like a horse without a cart, no one really nailed how to reach them in any meaningful way.