Financial Services | Econsultancy

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What challenges do FSI brands face in creating next-level digital experiences? [survey]

In partnership with Sitecore, Econsultancy has launched a new report – Financial Service Focus: Are brands meeting customers’ next-level digital expectations? – exploring challenges and opportunities faced by brands operating in the sector. Based on a survey of 201 financial services executives and 155 respondents working across all other industries, here are some key highlights. […]

Article Copywriting

How RappiPay Mexico is using AI to speak to customers ‘in their own language’

You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]

Person holding smartphone up to a laptop screen with investment graphs visible on both screens.

Article Digital Strategy

Marketing That Matters: How a surge in investment interest helped IG Group engage new audiences

Article Organisational structures

HSBC, Benefit, and Zoopla on restructuring marketing teams to be future-focused

According to Marketing Week’s Career and Salary Survey 2021, 46.3% of marketers have experienced the introduction of a new team structure over the past 12 months, while 22.6% have seen their teams merge with other departments or functions. At the Festival of Marketing, Marketing Week’s Deputy Editor, Lucy Tessaras, chaired a panel featuring Lou Bennett, […]

Article Digital Transformation

Direct Line Group’s Mark Evans on the three phases of digital transformation

Speaking at the Festival of Marketing on a panel about digital transformation in finance, Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, told delegates, “The limit is our own beliefs about what customers are prepared to do, so expect ever more complicated journeys… to be done digitally.”

Article Data and Analytics

Admiral’s Head of Marketing on humanising first-party data and a return to marketing’s roots

Marketing has always been about building relationships with customers; but how do you do that when the customer is digital-first?

Article Financial Services

Legacy systems are still holding back financial services from delivering joined-up CX

Adobe’s Digital Trends 2021 report highlights the financial service sector’s digital adoption efforts in the face of huge disruption, and the barriers it needs to overcome in order to reach total transformation.

Article Innovation and Trends

What brands need to know about NFTs

A suddenly hot segment of the crypto world has taken the internet economy by storm and created a potentially huge opportunity for brands.

Article Business Intelligence

HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping

At the Festival of Marketing: the Bottom Line, Alison Hanrahan, Head of Marketing Performance and Enablement at HSBC, shared her views on data-driven transformation, taking in data stewards, business outcomes, data democratisation and data lineage mapping.

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Article Customer Insight

How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view

The insurance comparison market is a colourful, competitive place full of larger-than-life marketing characters, from opera-singing men to catchphrase-uttering meerkats, all of them vying for consumer attention and recall. From 2016 to 2017, Confused.com also had its own memorable character in the form of James Corden, who was the face of the brand’s ‘Drivers Win’ […]

Article Innovation and Trends

What companies can learn about disruption from Robinhood’s GameStop blow-up

Upstart brokerage firm Robinhood built a billion-dollar fintech business in the span of a few years by targeting young customers with a slick mobile-based stock trading experience and $0 commissions, but the company is facing the biggest challenge of its short life in the wake of a trading frenzy that was sparked by an unprecedented […]

fintech concept illustration including piggy bank bitcoin shopping trolley

Article

Why 2021 is a make or break year for challenger banks

Challenger banks have disrupted the banking industry, and the number of consumers flocking to digital financial services grew in 2020 in part due to the ongoing pandemic. Now, 2021 looks to be a pivotal year for upstart banking players. This year, Google will launch its much-anticipated bank accounts through an offering dubbed Google Plex. These […]