Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple – these brands sell luxury products with such slick and alluring design that they almost sell themselves.
But what if your product is far less appealing?
We often talk about online copywriting here on the blog. From product descriptions to SEO-friendly headlines – it’s easy to focus on how brands use words to draw in digital shoppers.
But what about copy in a real-life context?
Emojis are in lots of subject lines these days. But do they work?
We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines.
The GDPR will apply to any company that holds data on EU citizens, so affects global as well as European-based companies.
Those companies that don’t comply with the regulation could face massive fines. And it’s likely that could be more than a few – some estimate that 75% of current marketing data won’t comply with GDPR.
The Modern Marketing Model (M3) The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed. This is not sustainable. We need a new unifying framework as a reference for what marketing has become. 1. […]
Copywriting is an important consideration for marketers in all industries, but never more so than in the charity sector.
Not only are words used to persuade (i.e. to drive fundraising and donations) but they’re also used to inform, educate, and simply comfort people in need.
Business-to-business (B2B) marketers often face a dilemma. They are aware that digital marketing can be more cost-effective than traditional marketing, but at the same time they need to deliver leads and so typically have little opportunity for experimenting with digital.
To help those in this situation, Econsultancy recently held a Digital Intelligence Briefing in Singapore featuring B2B marketing specialist Anol Bhattacharya. Bhattacharya related his vast experience in generating leads online for some of the world’s largest B2B enterprises.
The travel industry can be guilty of using a cliché or two. From ‘hidden gem’ to ‘melting pot’, it’s understandably difficult to stay away from bog-standard vernacular when writing about the same places as every other travel brand out there. So, how exactly do you sell a destination without reverting to clichés? What’s more, how […]
People like stuff that makes them laugh, according to a new study of one person (me).
Laughing was found to be conducive to feelings of wellbeing, and the providers of that laughter were likely to be viewed with feelings of positivity and even warmth. Fact.
We don’t need to cite a load of research to know that, in marketing as in life, humour works. It makes us feel good, it makes people more attractive, it lightens our day; hell, sometimes it even gets people to share content by brands.
From cheap flights to positive reviews – there are a number of obvious factors that can influence whether or not someone books a trip online.
One thing that might not spring to mind is the language used by the travel brand in question.
Marketing agencies and martech providers need to be careful with product or service testimonials on their website landing pages.
If these businesses don’t exercise caution, Google may suspend their AdWords account.
Rimmel is known for its famous tagline, “get the London look”.
However, as part of a recent re-positioning, it is now encouraging consumers to “live the London look” instead.