In the past couple of years, it’s become more important than ever for websites to be mobile-friendly.
With two updates to Google’s algorithm, both of which centre around favouring mobile-optimised sites, those that ignore this now risk a significant impact to search rankings.
Before the New Year gets away from us, I want to make some resolutions as a blogger.
Here are some of the things I hope to do from now on. Add your own suggestions in the comments if you’d like, but please go easy on the sarcasm.
I recently listened to a podcast by The Writer, where Robert Lane Greene, columnist for The Economist, talked about all things language-related.
While it was largely geared around The Economist’s famous style guide, I think many of the points raised can be applied to industries outside of publishing.
From smug and self-involved to downright dull – the ‘About Us’ page on a website is always a tricky thing to get right.
Like the much-maligned FAQ page, it’s often left forgotten about.
We’re hurtling head first into December now, which means Christmas emails are in full swing.
So, how are fashion brands executing this year?
The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.
According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales.
Your email inbox was no doubt flooded with Black Friday offers last weekend.
But did any of them actually make you want to buy something?
Nike, adidas and Under Armour. Sworn enemies.
I’m going to rank the three on their email signup visibility, value offer and velocity, as well as the content in their welcome emails.
By the end, we will have crowned a winner.
With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday.
However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be?
1. Email: The Backbone of Your Digital Marketing Programme No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme. That’s a big statement, but we can back it up with facts: Email pays off. Email generates a generous return on its budget investment, higher than any other […]
Last month, Specsavers successfully trademarked the word ‘should’ve’ – a key part of its infamous catchphrase “should’ve gone to Specsavers”.
Though rivals still have a few weeks left to make an objection, if the ruling passes, all other companies will be prevented from using the word for marketing purposes in future.
We all dream of being able to sprint like Bolt or swim like Phelps.
The reality might be different, but the idea sure does inspire us to get off our butts and into our trainers.