Copywriting

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The Fundamentals of Email Marketing

1. Email: The Backbone of Your Digital Marketing Programme No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme. That’s a big statement, but we can back it up with facts: Email pays off. Email generates a generous return on its budget investment, higher than any other […]

Specsavers and Carlsberg: why copyrighted words are great brand marketing

Last month, Specsavers successfully trademarked the word ‘should’ve’ – a key part of its infamous catchphrase “should’ve gone to Specsavers”.

Though rivals still have a few weeks left to make an objection, if the ruling passes, all other companies will be prevented from using the word for marketing purposes in future.