Last year, we gave you eight reasons why the new National Trust’s website is funkier than the average.
With its stunning visuals and personal tone of voice, it’s certainly an impressive relaunch.
Lush Cosmetics is something of a modern marketing success story.
To anyone who has never set foot inside one of its (undeniably smelly) stores, this statement might sound a little surprising.
Last week, New York City re-launched its tourism website, newly designed to ‘spread the dynamic image of NYC throughout the world’.
This was a little surprising to me for two reasons.
In which we look at some great examples of digital psychology in action from the non-profit sector.
I’ve included examples from charities including the RSPB, RNLI, Dog’s Trust and more.
How would you feel if your favourite brand called you bae?
Personally, I cringe whenever someone I know dares utter the term – even if they’re doing it ironically.
Since Innocent popularised the informal tone of voice, many brands have followed suit by trying to make friends with the customer (as well as sell them a product).
But lately, I’ve noticed a shift away from this conversational style of copywriting.
Susie Dent is best known for bringing a bit of class to C4’s Countdown.
Not that Rachel Riley isn’t elegant or super smart of course, but if you’re a fan of words over numbers, you’re bound to hold a place in your heart for good old Dictionary Corner.
There are an overwhelming amount of tips and tricks to help you become a better online copywriter.
To help you organise these tips into a useful ‘writers toolbox’, we have covered two high-level best practices in previous posts:
A growing number of companies are investing more heavily in content marketing, but not all of their campaigns will deliver the performance they’re expecting.
There are a number of reasons content marketing campaigns don’t succeed.
Here are six of the most common.
Writing copy online is difficult. On one hand you have a set message to deliver, but on the other you have be interesting.
Otherwise, you risk losing your easily-distracted audience.
When you’re writing for the web, there are many, many things to consider.
To help our readers keep track of many of these considerations, Econsultancy regularly posts helpful tips and reminders about writing high-quality online copy.
Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.
Is the message on brand? Does it sound spammy? Will it drive sales?
According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.