Design

Six tips for an effective online press room

What happens when a journalist comes to your web site and tries to find information? Can they easily find what they need or instead, do they click off, and visit one of your competitors to get the info they need?

Your online press room should be an important component of your PR, sales and marketing plans. Your press room is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when your PR and marketing teams are not available. Your website and its press room have to be able to provide all the info needed.

Announcing the Econsultancy Innovation Awards 2010 shortlist

Ah, December. For many media folks it is a month of fat lunches and the parties. It used to be like that for me too, until we launched our Innovation Awards a couple of years ago. 

Since then December has turned into a month of hardcore reading. Our in-house judging panel (me, CEO Ashley Friedlein and Research Director Linus Gregoriadis) spent the majority of the month poring over the 350+ entries, checking out sites and apps, and generally trying to make sense of things.

Last year was a great year for innovation, based on what we read. There are some amazing things going on in our industry. 

17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein

Following are my personal views on what will be interesting and important in the world of digital marketing and e-commerce for 2011. 

I haven’t given extensive justification for any of these. It’s just what I feel to be likely from my many conversations with industry influencers.

I’d be very interested to hear your thoughts, or feel free to post a link to your own predictions.  

25 reasons why I’ll leave your website in 10 seconds

20 reasons why users leave your website in 10 secondsWhat makes people press the back button, shortly after visiting your website? Why do they bail out so quickly? And what can you do about it?

I’ve been thinking about this and realised that there are many more negative factors than I’d originally anticipated. 

Taken at individual level some of these factors might not be enough to make visitors back out, but when combined together they may give off entirely the wrong impression.

It’s not easy to create a beautiful, brilliant user experience, and the reality is that most sites have issues of one kind or another. But keep an eye open for the following – often avoidable – negative factors and try to eliminate them, to create a stickier website for users.

17 tips for creating a great website tagline

Taglines may seem like a just a few words next to a logo, but they can really help define and differentiate your core brand message in seconds. A slogan can be the difference between grabbing a visitor’s attention or losing them to your competitor.

You’ve got yourself a good domain, built a really neat site, designed a cool logo, completed your SEO checklist, and if you’re lucky got a good copywriter to crank out some some engaging content for you.

There’s just one more thing you might want to think about. A tagline.