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CMO of digital fundraising platform Enthuse on ‘Generation Generous’ and brand purpose
Louise Tullin is the Chief Marketing Officer at Enthuse – a digital platform that provides fundraising, donation, and event management tools to charities. We sat down with Louise to chat about what has changed for Enthuse in the past 18 months, the importance of digital fundraising, and the future of marketing within the third sector. […]
The Charity Digital Skills report reveals concerns over digital inclusion
More than a year on since the start of the pandemic, and the Charity Digital Skills Report 2021 has revealed that despite significant progress in the digital transformation of UK charities, digital inclusion is still a concern.
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Cause marketing: Examples from Uber, Starbucks & JetBlue
Cause marketing has come to the forefront since the pandemic, with many big brands recognising the importance of charitable giving – and the impact it can have on consumer opinion. IBM research found that, in 2020, 40% of consumers now fall into the category of ‘purpose-driven’, meaning they seek out companies which align with their […]
Accessibility specialist Elisabeth Ward on disability in digital and the impact of the pandemic
On day two of Econsultancy Live: ‘What’s next for CX?’, Elisabeth Ward, accessibility expert at Scope, speaking to Econsultancy Editor Ben Davis, gave an overview of disability in digital including how the pandemic has in some cases exacerbated accessibility issues.
Eight inspiring social media campaigns from the charity sector
Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds.
Scope’s UX chief on accessibility: it has to be “baked in from the start”
For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens when an organisation treats accessibility like user experience, and builds a transformation around it from the word ‘go’?
Blue State’s Lizi Zipser on Covid-19 and digital transformation at charities
For charities and non-profits, the Covid-19 crisis has been an extremely challenging time – but also one of opportunity. Econsultancy spoke to Lizi Zipser, Director of Strategy & Insights at Blue State, about how the pandemic has accelerated digital transformation in the third sector, and what that means for charitable organisations.
How digital priorities have changed for charities since Covid-19
Digital has never been more important for charities than in 2020, as Covid-19 has forced charities to embrace remote working and deliver online services.
How six non-profits are meeting fundraising & awareness challenges in the coronavirus crisis
While every sector is facing unique challenges posed by the coronavirus pandemic, from steep drop-offs in revenue (travel, entertainment) to sharp increases in demand (grocery retail, finance) no sector is experiencing quite the same level of increased demand paired with a drastic lack of funding as the non-profit sector.
How will the sale of .org affect non-profits?
The organization that runs the .org domain name registry, Public Internet Registry (PIR), is selling itself, sparking concern among the non-profit community.
How Movember grew to five million Mo Bros and Sistas
Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 last month and shared the steps the organisation took to become a global movement for men’s health, and how he thinks Movember will have a lasting impact in the future.