Who are the ‘cross-border power shoppers’ and where are they shopping? How will ecommerce fare as a percentage of sales in FMCG categories by 2024? How did the pandemic change grocery shopping habits in the US and Canada?

These are just some of the questions answered by the data included in Econsultancy’s FMCG Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. This data is drawn from Econsultancy’s Internet Statistics Database.

If you need to quickly pull together some stats for benchmarking, create a use case for a new marketing strategy, or need a hand convincing the board to invest in a new channel or tool, search the FMCG Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • Shifts in shopping and delivery trends driven by Covid-19
  • Obstacles to cross-border purchases among consumers
  • Factors affecting unplanned purchases among US consumers
  • The percentage of Chinese consumers expecting to increase their online grocery shopping in the next 12 months
  • The factors influencing where consumers are choosing to make their online grocery purchases in India.

These are the figures behind the most important trends in digital marketing. They have been collated from information available to the public and sorted by sector and region – we’ve done the hard work so you don’t have to.

The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.