Ikea is frequently cited as a master of branding, marketing and advertising, and it has a portfolio of campaigns and creative to justify the compliment.
The latest: the company’s Retail Therapy website, which is part of its Where Life Happens campaign.
The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.
According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales.
Despite recent suggestions that UK retailers consider Black Friday to be unprofitable, many seem to be ramping up efforts this year – even extending the event to an entire two weeks.
Here’s a look at how six UK brands are honing in on bargain-hungry consumers.
Hunter has recently optimised its ecommerce site with the aim of reducing basket abandonment and enhancing the overall customer experience.
I’ve had a look at the site and, while it’s not perfect, found these eight neat features for you to enjoy.
According to recent research, serial returners are on the rise.
This is the term used to describe online shoppers who send back more items than they keep.
I have been rooting around the websites of Nike, Adidas and Under Armour, the top three brands in the US sportswear market.
In this article, I’m going to compare and score the product pages of each ecommerce website.
By the end, we will have a winner.
Fat Face has recently relaunched its website with a brand new design.
Having previously suffered from slow load times and clunky filters – it now looks and feels far more streamlined.
With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday.
However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be?
Stephanie Horton, CMO of ecommerce platform Farfetch, will be speaking at this year’s Festival of Marketing.
Ahead of the event next week, I sat down with her to talk a little about Farfetch’s branding strategy and what makes it so unique.
Ecommerce sites implement product filters in many different variations.
As a result, the consumer is left to learn and relearn how to use filters whenever they embark on a different journey on a different site.
By focusing on the customer experience rather than sales, smaller brands and retailers can effectively compete with their largest competitors.
A great example of this comes from flower delivery service UrbanStems.
I have been a long-time admirer of the ASOS user experience.
For over six years I have been using examples from throughout the site’s end-to-end experience in training and presentations.
Dare I say ASOS is the epitome of “ecommerce best practice”?