Product pages and merchandising

Website relaunch: how to get it right

So you’ve just relaunched your website and everything’s looking good from a tech point-of-view. 

You’ve spent an unholy amount of time, money and resources fixing the problems you keep hearing about and are very proud of the new platform. 

But something’s not right. Revenue has dropped and you’ve lost 0.5% of your 4% conversion rate in the first month. 

Does this mean it wasn’t worth it? 

Thorntons vs. Hotel Chocolat: user experience comparison

“Come with me, and you’ll be, in a world of pure imagination…”

I have to stop there as I don’t want Paramount Pictures or the estate of Roald Dahl to sue us.

Instead I’ll pepper the content of this article with only the very subtlest of references to Willy Wonka and the Chocolate in the hope that nobody notices.

All the stats you need from Black Friday & Cyber Monday 2014

I solemnly swear that this is (probably) the last Black Friday/Cyber Monday post we’re going to write this year.

We’ve potentially been guilty of overdoing it, but then when the whole ecommerce world goes mad for a sales event it’s hard to avoid getting swept up in the hoopla.

UK searches for Black Friday are up: Are retailers prepared?

Black Friday is nearly upon us, and interest in the annual shopping splurge appears to be taking hold in the UK… sort of.

In the US it makes sense as Black Friday always coincides with the day after Thanksgiving, but on these shores it all feels a bit forced.

Why should we care about a shopping event that coincides with a public holiday that means nothing in the UK?