Online retail brands should look to social shopping to put the ‘fun’ in functional
Until recently, online shopping has never quite been able to crack the leisure element of retail. Social shopping might just change that.
‘Social commerce is going to get big quickly’: Tribal Worldwide’s Mark Geden on strategy
Social commerce is becoming more popular with both brands and consumers, driven by the implementation of new features on social platforms. But how can brands best compete in this space? I recently sat down with Mark Geden, Head of Strategic Planning for Tribal Worldwide London, to hear his thoughts on all things social commerce, and […]
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Radley and Threads on the integral role of social media in luxury ecommerce
At Econsultancy Live: The Future of Ecommerce, Sophie Quy of Threads Styling and Cassandra Gowing of Radley London discussed the changing habits of luxury customers, and the importance of video and social in capturing new business.
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Snug CEO Rob Bridgman: social commerce is “the next wave of innovation in retail”
The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.
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AR, NFTs and the metaverse: How luxury brands innovated for China’s Singles Day shopping festival
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
What brands can learn from China about tapping into TikTok’s selling power
Even though shopping on TikTok is still in the testing stages, we can learn a great deal about what the future of ecommerce on the platform might look like – by turning to Douyin, TikTok’s sibling app in China.
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‘TikTok made me buy it’: How the video-sharing platform is influencing fashion retail
TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that […]
inRiver and Ethan Allen on the rise of social shopping, UGC and AR
Agility, scalability and innovation were identified at a recent Econsultancy webinar as vital for online retailers seeking to take advantage of a huge surge in digital shopping.
What headless commerce means for marketers and CX
Mudit Jaju, Wavemaker’s Global Head of Ecommerce, explains the role of headless architecture and its importance in social commerce and multichannel content production.
How does the ecommerce experience in China differ from the west?
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the ecommerce boom, Colin Lewis broke down the key trends in Chinese ecommerce that western marketers need to be aware of.
Social Media Webinar
A webinar covering some of the key trends and talking points from Econsultancy’s latest social media best practice guides, including the evolution of social and the social media ecosystem.