Video

Four lessons retailers can learn from Ted Baker’s international growth

It’s proving to be a pretty good year for British retailer Ted Baker. The brand has just announced a 14% increase in half-year revenues, as well as an impressive 43.8% rise in ecommerce sales.

It’s not just the UK that’s been loving Ted Baker either. Sales in the US increased 18%, while sales in Asia rose nearly 30%.

A day in the life of… Head of Video at an agency

Video. The bête noire of marketers and advertisers. When it’s good it’s really good, when it’s bad it’s really bad.

Thankfully, there are at least a few in the industry that understand the medium in great detail. Abigail Howson, Global Head of Video at Jellyfish, is one of them.

Amazon turns Twitch into an influencer sales platform

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014.

Why would an ecommerce giant want to own such a service and why would it, at the time, pay more cash for it than it had paid in any prior all-cash acquisition? 

Six ways ‘boring’ B2B brands stole A+ social video from B2C

Social media can seem inherently unfair, especially when some companies get to market fun, sexy, carefree things like exotic holidays and designer shoes while you’re stuck trying to get IT managers to sign up for another year of management software.

So combine social and video, two of the most trending, trendy trends of the past few years, and as a B2B marketer you might feel it’s pointless to even get involved.

proctor and gamble

How brands are using empathy to enhance marketing

What makes customers buy into a brand? 

In the past, we might have said heritage or prestige, and perhaps more recently, instant gratification or entertainment. Now, ‘empathy’ seems to be the buzzword of the moment, with many brands aiming to create meaningful content that truly resonates with consumers. 

How Wonderbly uses data and personalisation to create a magical ecommerce experience

Back in 2014, an appearance on Dragon’s Den resulted in Lost My Name receiving the highest valuation in the show’s history. The product – a personalised children’s book based on the letters of a child’s name – eventually went on to become a global bestseller.

Three years later, the company is now hugely successful ecommerce business, recently rebranding with a new name – Wonderbly. 

Eight inspiring examples of shoppable digital content

Basket abandonment is a perpetual challenge for online retailers, with an average of 72% of customers said to leave behind their order instead of buying online.

From delivery demands to the trend for dual screening, online shoppers are more distracted than ever before, and far less likely to display brand loyalty.