How much was global paid search spending up year-on-year in Q2 2021? What percentage did organic visits to travel sites grow by in the US in the same period? How big a share of organic search visits was produced by mobile phones and tablets in the US in early 2021?

These are just some of the questions answered by the data included in Econsultancy’s Search Marketing Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. This data is drawn from Econsultancy’s Internet Statistics Database.

If you need to quickly pull together some stats for benchmarking, create a use case for a new marketing strategy, or need a hand convincing the board to invest in a new channel or tool, search the Search Marketing Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • A detailed breakdown of Google’s share of the global search engine market
  • The global year-on-year increase in paid search impressions during 2021
  • Growth in advertiser spending on paid search in the US
  • The share of paid search ad spend allocated to mobile phones in the US
  • Baidu’s share of the search engine market in China.

These are the figures behind the most important trends in digital marketing. They have been collated from information available to the public and sorted by sector and region – we’ve done the hard work so you don’t have to.

The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.