Coupons, vouchers and discounts

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How to get the most out of your online coupon campaigns

Who doesn’t like a deal? Who doesn’t like to pay less than what everyone else is paying for the exact same item?

Coupons have been in existence since the dawn of the Modern Age and for good reason – they work. 

This is no less true, and perhaps even more so, in the Ecommerce Age. Using coupons is an easy way to increase conversions and augment sales.

How Black Friday stole Christmas

As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual.

But will the customer accept Black Friday as an excuse for poor website performance in future?

Why Amazon was the winner on Black Friday

Last year Black Friday was a relatively new promotional concept for retailers in the UK. 

Fast forward 12 months and you’d be hard pressed to find a UK consumer who hasn’t heard of Black Friday or been on Amazon.