Promoted as the ‘Black Friday’ of the summer, Amazon Prime Day was originally launched in celebration of the retailer’s 20th birthday.
You might remember that last year didn’t go quite as planned.
The road to retail hell might be paved with discounts, but for retailers looking to survive and thrive, deal strategy is all but required.
And it’s only likely to become more important if data indicating that consumers are increasingly searching for deals is accurate.
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.
Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.
For any online retailer, transporting a consumer seamlessly from the shopping to buying stage brings its challenges.
Checkout, the pivotal moment to secure the sale, is still an area where many retailers struggle to provide a customer-centric experience.
It’s that time of year again; the weather’s miserable, tear jerking Christmas ads are back on the telly, and everyone in British retail is trying to decide what to do about Black Friday.
Who doesn’t like a deal? Who doesn’t like to pay less than what everyone else is paying for the exact same item?
Coupons have been in existence since the dawn of the Modern Age and for good reason – they work.
This is no less true, and perhaps even more so, in the Ecommerce Age. Using coupons is an easy way to increase conversions and augment sales.
With more and more websites seeing the majority of their visits from mobile devices and Google paying more attention to mobile friendliness, it’s no surprise that the small-screen experience is top of the agenda for companies.
Here’s an easy process to help you build ‘earned’ before ‘bought’ loyalty with customers.
It may be July, but now is the time to start thinking about the holiday season.
As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual.
But will the customer accept Black Friday as an excuse for poor website performance in future?
I solemnly swear that this is (probably) the last Black Friday/Cyber Monday post we’re going to write this year.
We’ve potentially been guilty of overdoing it, but then when the whole ecommerce world goes mad for a sales event it’s hard to avoid getting swept up in the hoopla.
Last year Black Friday was a relatively new promotional concept for retailers in the UK.
Fast forward 12 months and you’d be hard pressed to find a UK consumer who hasn’t heard of Black Friday or been on Amazon.