Coupons, vouchers and discounts

How to use discounting without harming your business

Not all discounting strategies have to result in doom and gloom for your business. I wouldn’t advocate discounting to simply drive sales, but to be part of your marketing strategy.

Think of the long-term impact of your discounts and promotions. Is is sustainable? Can you grow your business without discounting?

One-size doesn’t fit all with discounting strategies and you should test and learn to maximise profitability and revenue.

But do so with one eye on the perception and future growth of your business.

WiFi’s role in digital innovation and marketing in 2014

In 2014 WiFi will change dramatically, and much of that evolution will be sparked by Hotspot 2.0, which is already gaining wider adoption. 

Looking at the data, global mobile data traffic grew by 70% in 2012 and the average smartphone usage rose by 81%.

In 2013, mobile data traffic was nearly twelve times the size of the entire global internet in 2000. This will continue to grow in 2014, fostering the development of WiFi in the process. 

How marketers can drive engagement at every phase of the purchase cycle

It’s not just the moment of purchase that matters. To successfully build customer loyalty requires fresh marketing strategies at every phase of the purchase cycle: before, during, and after.

Before deciding to spend their hard-earned money with your brand, consumers receive countless messages that detail product announcements and ways to save money. To break through this noise, a streamlined and efficient engagement strategy is critical.

At the time of purchase, on the other hand, with consumers facing options from dozens of competitors, brands must change the shopping game to aid consumers in making an educated buying decision.

Finally, after a purchase is made, your brand has a choice of either allowing the customer to walk away in anonymity or continue the conversation by creating an identified and meaningful ongoing relationship.