A day in the life of… CMO at TotallyMoney
Our latest ‘day in the life’ takes us clientside, into the diurnal rhythyms of Nathan Levi, CMO at TotallyMoney.
What does fintech demand of a CMO? Let’s find out….
Why career progression is broken in digital marketing agencies
One-dimensionality pervades much of modern society, but nowhere more than the realm of the digital.
Everything accelerates; especially thought. In the process, nuance and depth collapse.
Agencies, do you win business by accident or design?
In the recently published Benchpress agency survey, 38% of agencies stated that winning business was their biggest challenge.
Whilst the specific reasons were not cited, I have a theory.
A Guide to the Modern Marketing Model (M3) and Organisational Structures
Introduction Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and tools that are available to the modern marketer. Many have also done so as a result of changes in the wider business landscape. In response to these changes, Econsultancy has […]
Three major biz dev challenges faced by small agencies
Inevitably, the resource, skills and processes for winning business differ greatly from agency to agency. However, I have found there to be three issues, common to many agencies, that impact their ability to win and retain the right clients (and therefore to grow).
Four qualities of an agile marketer
In marketing, buzzwords often emerge and acquire a definition which loses some of the original meaning of the term.
One recent example is the word ‘agile’ which now (capitalized) almost always refers to the project management method with stand-up meetings, sprints, and scrums.
Marketers have more data than ever, so why aren’t they better at experimentation?
The philosopher of science Paul Feyerabend famously wrote that “the only principle that does not inhibit progress is: anything goes.”
Save the recruitment fees: Focus on process & culture, not more resources
If there’s one common complaint across clients, large and not-so-large, with whom we have worked over the past six years, it’s been around ‘talent’.
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Why marketers need to consider the difference between training and education
Econsultancy has just published a new report titled How Marketers Learn. The research sought to identify how marketers are approaching their professional development and whether they are getting the necessary support from their employers.
10 things agency owners can do to help their Business Development Manager flourish
For many small agency owners there comes a day when investing in a business development manager (BDM) is not only financially viable but integral to the next phase of growth.
Speaking to agency owners over the years, their efforts at recruiting and managing a BDM often don’t work out. The solution was the right one but the execution failed.
The evolving relationship between brand marketers and agencies [New research]
Brands no longer turn to agencies solely for creative content or campaign management.
Now, the importance of technology, data, and CX means that demands are growing – and client-agency relationships are changing.
Four key digital challenges for IT leaders in 2017
Once solely thought of in terms of support, IT is now recognised for playing a pivotal role in businesses undergoing digital transformation.
But what are the key challenges for IT leaders aiming to help drive this change? Econsultancy’s 2017 Digital Trends in IT report, published in association with Adobe, considers this question.