Content marketing

The GDPR may be good for inbound marketers, but it’s no excuse for crap content

A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data).

This sent a bit of a shiver down my spine because, at one stage, the thing to go all in on was SEO. Or it was about going all in on social. Or a particular social network. And we all know how crammed full of noise and rubbish those quickly became.

Celebrity chefs and their Instagram strategies – More than just food porn?

Social media is a treasure trove of inspiration for foodies. From amateur cooks to Michelin-star chefs – visual platforms have also changed the way professionals are able to promote and share their talents with the world.

So, how exactly do the best chefs harness the power of Instagram? Here’s a run-down of some of the most high-profile chef channels and what they achieve. 

Facebook’s big algorithm change claims its first victim, LittleThings

Facebook’s latest algorithm update, which further prioritized content from friends and family over content from brands and publishers, has claimed a high-profile victim.

LittleThings, a digital publisher focused on positive stories for American women, announced that it is ceasing operations in large part because Facebook’s algorithm change decimated its reach on the popular social network, which the company relied heavily on.

Facebook updates News Feed again: The detail

After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: fix Facebook.

It would appear that the Facebook CEO is serious as not two weeks into the new year, the company has announced an update to its News Feed that will impact brands active on the world’s largest social network.