Content Strategy

How ASOS is delighting shoppers with diversity

There are many reasons why people wax lyrical about their love for ASOS. 

With its slick user experience, super-fast delivery options, and massive online inventory – the ecommerce brand has become synonymous with must-have millennial fashion.

10 brands with hilariously funny product page copy

Quality product descriptions can make a huge difference to the ecommerce user experience. 

Not only can good copy nudge consumers and increase conversion rates, but it can also help to differentiate a brand. Humour is one effective way that brands can make product descriptions stand out, with an increasing number choosing to be quirky and fun rather than just informative.

Eight tips for a killer YouTube strategy

The likes of Instagram and Snapchat have presented a new way for brands to experiment with video, yet with 5bn videos being watched on its platform on a daily basis – YouTube is still the reigning king of visual content.

Recently, YouTube has been in the headlines, but not for the most positive reasons. On the back of controversy over brand safety and influencer wrong-doings, brands might be reconsidering how to navigate this increasingly confusing channel. 

Why the Facebook News Feed update might be the wake-up call that marketers need

For those of you who missed it, on Jan 11, Facebook announced that it plans to alter its algorithm, so that you will see more from friends and families, and less from publishers and brands.

For marketers, this is, well, certainly worrying. How are you going to generate ROI if you can’t reach people? I’m sure we all remember the shitstorm around the decline in organic reach.

How to start planning a successful content strategy

When it comes to creating a content marketing strategy for the year ahead, it’s easy to get caught up thinking about the end result.

When will the content be published, and how can you ensure it reaches consumers? Questions like these are highly important, of course, but they certainly shouldn’t be only focus. 

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China: Why digital marketing is changing along with a millennial middle class

Since the time of David Ogilvy, our job has been to make people want things and it’s time we redirect our energies to that purpose because advertising is getting harder due to the appearance of a new middle class, the Y-generation, or millennials, in China and the rest of the world.

The 2017 Havas Meaningful Brand global report shows findings that “people wouldn’t care if 74% of the brands they use disappeared.”

Four reasons you may need to rebrand your business

Whether it’s due to a bad reputation or increasing competition in the market, rebranding is often a good option for companies looking to turn around waning fortunes.

It’s not always easy, of course. What if a rebrand alienates an existing customer-base, or backfires as a result of inconsistent or flimsy strategy? These are big questions to consider. 

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From zero to CMO: Five essential steps

Almost everyone is planning their next career move and they often think about what they need to do to make it happen.

Some, however, have a longer time horizon and bold ambitions. They may be writing email copy now, but they have visions of becoming the chief marketing officer (CMO) one day.