Content Strategy

How five charities convey purpose through tone of voice

Copywriting is an important consideration for marketers in all industries, but never more so than in the charity sector.

Not only are words used to persuade (i.e. to drive fundraising and donations) but they’re also used to inform, educate, and simply comfort people in need.

Five innovative examples of food & drink brand experiences

We’ve all been handed a soft drink outside a tube station or sampled a sausage in a supermarket, but recently, food and drink brands have become a little more sophisticated in their promotional efforts.

The pop-up or brand ‘experience’ is now a common affair, with many food and drink brands jumping on the trend.

proctor and gamble

How brands are using empathy to enhance marketing

What makes customers buy into a brand? 

In the past, we might have said heritage or prestige, and perhaps more recently, instant gratification or entertainment. Now, ‘empathy’ seems to be the buzzword of the moment, with many brands aiming to create meaningful content that truly resonates with consumers. 

Content Strategy Best Practice Guide

Content Strategy Best Practice Guide

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