airbnb ad

10 examples of great Airbnb marketing creative

Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’. It should be noted that not all of Airbnb’s creative efforts have gone smoothly (have a look at Floating World and Shell, the once-evicted […]

gif creation

How to create GIFs in Photoshop: A beginners’ guide for marketers

A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.

Abi Ellis headshot

A day in the life of… Executive Creative Director at Wunderman UK

Abi Ellis is Executive Creative Director at Wunderman UK, a global digital agency that combines creativity with data. She has more than 20 years’ experience as a creative director, and talks about her role with passion and vim. Econsultancy caught up with her to find out about a day in her life.

Rich Hingley headshot with pull quote

A day in the life of… Group Creative Director at a creative communications agency

Rich Hingley is Group Creative Director at drp, a creative communications agency. We caught up with him to find out about a day in his life, why risk aversion is the nemesis of creativity, why he’s open to inspiration from anywhere, and why running is better than the internet… (If you’re looking for a change of role, don’t forget to check the Econsultancy jobs board).