Every session on your ecommerce site or app is combustible. Friction from any number of factors – from webpage performance to poor navigation, bugs, and irrelevant offers – can derail a transaction and erode brand loyalty. Standard conversion and abandonment metrics are all useful for establishing a baseline, but they only tell you what your […]
ITV’s Head of Product Stuart Jones talks to digital strategy consultancy Good Growth about product management and testing at ITV Hub.
This quick guide sets out practical advice on how to optimise conversions throughout the customer journey by taking a user-centric approach.
This week’s ‘Day in the Life’ features Sarah Curran Usher, Managing Director EMEA of True Fit.
Apple’s annual Worldwide Developers Conference, or WWDC, took place last week with all of the expected excitement and speculation about announcements, new releases, and product developments. But one development from the first day of the conference has alarmed many email marketers and newsletter publishers: Mail Privacy Protection, which Apple has billed as one of the […]
A new report from Econsultancy and Decibel shows increasing numbers of businesses have recognized the close correlation between the quality of their customers’ digital experience and business outcomes. They are consequently investing in new optimization-related tools and techniques that have led to the development of more sophisticated metrics, and the evolution of digital experience ‘ownership’ within their organizations.
Optimising customer journeys involves an increasing amount of interconnected martech and data, particularly where machine learning is involved. On a recent Econsultancy webinar, editor Ben Davis discussed the topic of customer journey optimisation with Iain Noakes, former VP Effectiveness Marketing & Optimisation at The Economist, and Ben Wild, Business Lead at Coveo. They also discussed […]
In 2020 we saw years of digital growth in just a few months; this rate of change, however, has left many CX funnels leakier than a colander. Luckily, Contentsquare recorded billions of web sessions to identify the trends that matter. Here are the three key issues we found, and how to solve them.
Edwyn Raine, Head of Digital at Jaywing Australia, offers some advice for getting started with conversion rate optimisation, including what research and resources to draw on, and how to start a testing culture.
The ability of an organisation to leverage data – either for singular marketing campaigns or wider business strategy – points to a degree of data maturity. It indicates that the process of becoming ‘data driven’ or undergoing ‘data transformation’ as part of a wider digital transformation programme – is underway. Engaging in testing and optimisation […]
A best practice guide for marketers looking to understand how to leverage AI, machine learning and predictive analytics to derive value from their data and gain a competitive edge.
As Black Friday approaches, ecommerce businesses are preparing for the arrival of peak shopping season. And with factors such as huge online demand and a glut of excess stock as a result of Covid-19, many retailers and brands are anticipating this year’s peak shopping season to be a big one. Research from Fresh Relevance’s The […]