Creative

integrated marketing

Seven top challenges to integrated marketing

With only a week to go before the opening gala of Integrated Marketing Week in New York (June 10th – 13th) we’re finishing up our posts talking about some of the preliminary findings from the report that’s premiering at the event.

Today: the top seven challenges to integration (and how success means going back to the creative drawing board.)

Simplifying content marketing confusion

Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own definitions. Which leads to confusion.

Naturally SEOs were the first to jump on Content Marketing as content and links are so intrinsically linked to success, but there’s a lot more to it than SEO.

So to try and ease this confusion I spoke to our resident SEO specialist, David Freeman and we came up with this advice.