Content management

How do the most popular brands manage blog comment sections?

Around 15 years ago, forums and blog comment sections were staples of brand-to-fan communication. But the world’s moved on.

While many choose to focus on social media channels, some of the world’s most popular brands still blog as they have spent years attracting readers and building an engaged community.

But how do they manage reader comments to ensure the engaged community doesn’t become a free-for-all?

Five questions every content marketer needs to answer

The content marketing gold rush doesn’t seem to be slowing, and articles advising brands they need to jump on the bandwagon continue to plague the internet like timeshare salesmen in 1970s Spain. 

But does your brand really need content marketing? 

Maybe. Personally I’m pro-content, but I also don’t believe enough thought goes into why and how brands are doing it. 

A complete guide to SEO for university websites

Digital marketing and SEO are becoming a higher priority now that universities are finding that they live in a much more competitive environment.

Historically universities haven’t prioritised ranking their courses highly in search engines.

Three tips for improving mobile conversion rates

Ecommerce traffic is shifting. Forrester projects that retail sales on smartphones and tablets will total $115bn in 2015 and $252bn in the US by 2020.

However, according to its recent survey: “There is a big disconnect between traffic and sales on mobile devices. While 47% of traffic comes from mobile devices, only 28% of sales do. This is in large part because of problems with the mobile experience.”

Two examples of how Google penalised resellers for duplicate content

As an identical twin, duplication is a topic close to my heart. 

Content duplication is more and more prevalent and can lead to serious search losses, irrespective of who created the original.

Resellers should be particularly vigilant given that they have product listings that will have inherent similarities with other reseller and brand websites.