April was a whirlwind month in the world of social media. Let’s take a look back at a few of the most noteworthy moments, shall we?
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The Interactive Advertising Bureau (IAB) this week released its numbers for ad spend in the US in 2016, and for the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads.
Never has a brand of shoes been the source of such derision as Crocs.
You know the ones. The rubbery, foam-like clogs with holes in them – usually worn by people who work on their feet all day long or laugh in the face of what’s ‘cool’.
In the drive to maximize reach and efficiency, advertisers have embraced an increasingly complex digital ad ecosystem that is more and more automated and opaque.
Now, at a time when consumers are demonstrating heightened concern about hate speech, offensive content, and social and political issues, advertisers are learning the hard way that they have helped create a monster they aren’t in control of.
Whether you make a cup of tea or have a little scroll through Twitter, chances are you rarely make it through a TV ad break without finding something better to do.
Now of course, with catch-up and on-demand services, there’s no need to wait at all. 86% of people are said to always fast-forward through adverts while watching time-shifted shows.
In 2016, almost half of Airbnb consumers were reported to be between the ages of 18 and 34. In contrast, only 28% of hotel guests who booked with Marriott online were millennials.
So, with younger generations embracing the sharing economy, Marriott has decided to do something about it by turning to every millennial’s sort-of-favourite app – Snapchat.
Webinar Recording Related Resources Report: Online Video Best Practice Guide Report: Social Media Strategy Asia Pacific Best Practice Guide Blog: What brands need to know about Facebook’s long-form video push Blog: A marketer’s guide to Instagram video Others: Facebook 360
Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions.
Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.
YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads.
Ros King is the Director of Marketing Communications at Lloyds Banking Group.
She will be speaking at Marketing Week Live, which takes place today and tomorrow in London, about how well advertising is reflecting modern Britain. We caught up with her to get a brief insight into the topic.
In a bid to enhance the user experience, Google has announced that it will be removing 30 second unskippable adverts from YouTube at the end of 2017.
While this decision might sound like bad news for advertisers – forcing them to win over consumers within a shorter time frame – it could in fact be a positive.
According to a recent Deloitte study, a third of Brits reach for their smartphone within the first five minutes of waking. More alarmingly, one in three wake up to check their phone in the middle of the night.
It’s clear that smartphone usage has impacted more than just our shopping habits.