Email and CRM

The latest email and CRM best practice, case studies, trends, training and more. From marketing automation to online customer service

Iphone app icons with Apple Mail icon in the centre, showing 3 unread messages.

Apple blocks open rate tracking: what will it mean for marketers? We asked the experts

 ‌ With open rate tracking now being blocked by at least one major email client – which, given the precedent set by things like the crackdown on third-party cookies, may prompt others to follow suit – how can marketers adapt? Is it time for a long-overdue rethink of how to approach email marketing? We reached out to the email experts in Econsultancy’s roster of contacts to find out.

Essential reads

Email Marketing Best Practice Guide

A best practice guide intended to support marketers with the knowledge they need to either review existing email strategy or create a comprehensive strategy from scratch, covering measurement, segmentation and personalisation techniques, newsletter communications strategies and best practice rules for copywriting.

10 key challenges facing CRM marketers

Customer relationship management (CRM) remains a key way for companies to deliver ‘customer centric’ marketing, centred around personalised and relevant content (if you’re not sure what CRM is, see our handy definition). But what are the key challenges facing CRM marketers today? With insight from some experts in the industry, here are 10 pressing issues. […]

webinar

Webinar: Trends and Best Practice in Email Marketing

 ‌ Senior Analyst Seán Donnelly and Kath Pay, Econsultancy trainer, discuss all things email marketing, including:

  • What’s new in email marketing that you need to know about
  • Latest data in terms of the utilisation and effectiveness of email as a marketing tactic
  • An examination of best practice using recent case studies

Latest Articles

Four ways that luxury brands are building customer loyalty through digital channels

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for. For brands striving to be competitive, however, reputation alone is simply no longer enough to inspire loyalty, and with demand for omnichannel on the rise, […]

Charlie Casey

“A free cup of coffee isn’t going to cut it anymore”: LoyaltyLion CEO on loyalty schemes

Charlie Casey is the co-founder and CEO of Loyalty Lion – a customer loyalty and engagement platform for fast-growth ecommerce merchants. We caught up with him to ask all things ‘loyalty’, such as how ecommerce brands can retain customers post-pandemic, what successful loyalty schemes look like today and why a certain brand has captured his […]

Yamini Rangan

Hubspot’s CEO on leadership traits and ‘the rise of modern CRM’

Today we’re speaking to the newly-appointed CEO of Hubspot, Yamini Rangan. She discusses her new role, the importance of authentic leadership, and the future of CX. How do you maintain an effective work/life balance? These days, work-life balance may seem like a challenging feat. Work-from-home burnout is a reality, and that’s why it’s so essential […]

Email and machine learning

How Virgin Holidays is using AI to improve email marketing ROI

However, with email campaigns taking up extensive amounts of time and resources (with little pay-off) – the strategy was failing to work. I recently heard from Saul Lopez, Customer Lifecycle Lead at Virgin Holidays, about the brand’s decision to bring AI into the mix, specifically to optimise subject lines using AI marketing technology from Phrasee. […]

Reports

Quick Guide to Customer Retention

This quick guide looks at the business case for prioritising customer retention and developing a strategy that establishes it as an organisational objective. It discusses the long-term benefits that can come from fostering loyalty, and provides marketers with tactics that can help with the development and execution of a customer retention strategy.

Marketing automation

Microlearning

23 Min
Email and CRM

Email and CRM

Get to know email marketing, how it works, and what’s involved in CRM. How to align your email with the customer lifecycle and customer journeys, optimising email performance and the power of personalisation and targeting.

Econsultancy

E-Learning: Fast Track to Digital Marketing

 ‌ Through 12 engaging video modules, recommended readings and quizzes to test your knowledge, you’ll learn the fundamentals of digital marketing. Includes a module on email and eCRM.

Email and eCRM - Econsultancy's Internet Statistics Database

Find email and eCRM trends – visit the ISD

Browse, save and export a range of email and eCRM statistics via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.

Quick Links